Privacy Policy

Last updated: September 19, 2026

Beijing Xinhaihai Technology Co., Ltd. ("PHX Studio", "we", "us", or "our") operates the mobile games Cake Home and ManaWorld (collectively, the "Games") and the website phxgame.com. This Privacy Policy explains what information we collect when you use our Games and website, how we use it, and the choices you have.

By downloading, installing, or playing our Games, you agree to the practices described in this policy. If you do not agree, please do not use our Games or website.

1. Information We Collect

Information you provide directly:

• Support communications — when you contact us (for example, by email), we collect your email address and the contents of your message so we can respond.
• Account information — if a Game offers account registration, we may collect a username, password, and email address you choose to provide.

Information collected automatically:

• Device information — device model, operating system version, language, and general region (derived from IP address).
• Gameplay data — progress, level completion, in-game purchases, and gameplay statistics needed to operate and improve the Games.
• Crash and performance data — technical logs that help us diagnose bugs and improve stability.

Information from third-party platforms: If you make in-app purchases, the transaction is processed by the Apple App Store or Google Play. We receive a confirmation of the purchase (such as an order ID and the item purchased) but we do not receive or store your payment card details.

2. How We Use Your Information

• To operate, maintain, and improve the Games;
• To save and sync your game progress;
• To process and deliver in-app purchases;
• To respond to your support requests;
• To analyze aggregated gameplay trends and fix bugs;
• To detect cheating, fraud, and abuse, and to enforce our Terms of Service;
• To comply with legal obligations.

3. Advertising and Analytics

Some of our Games may display third-party advertisements or use third-party analytics services. These partners may collect device identifiers (such as the advertising ID) in accordance with their own privacy policies. Where required, we will ask for your consent before personalized advertising is shown. You can reset or limit your advertising identifier in your device settings at any time.

4. How We Share Information

We do not sell your personal information. We may share limited information only with:

• Service providers that help us operate the Games (cloud hosting, analytics, crash reporting, customer support tools), under confidentiality obligations;
• Store platforms (Apple, Google) as necessary to process purchases;
• Law enforcement or regulators when required by law or to protect our rights and players.

5. Data Retention

We keep gameplay data for as long as your game account is active or as needed to provide the Games. Support correspondence is retained for up to 24 months. You may request deletion of your data at any time (see Section 8).

6. Data Security

We use industry-standard technical and organizational measures, including encryption in transit, to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Children's Privacy

Our Games are not directed at children under the age of 13 (or the minimum age in your jurisdiction), and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us and we will delete it promptly.

8. Your Rights and Choices

Depending on your jurisdiction (including the EEA, UK, and California), you may have the right to:

• Access, correct, or delete your personal information;
• Object to or restrict certain processing;
• Receive a copy of your data in a portable format;
• Withdraw consent where processing is based on consent.

To exercise any of these rights, or to request deletion of your game data, email us at support@phxgame.com. We will respond within 30 days.

9. International Transfers

Your information may be processed on servers located outside your country. Where required, we use appropriate safeguards (such as standard contractual clauses) for such transfers.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the latest version. Material changes will be announced in the Games or on this website.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, contact us at:

Beijing Xinhaihai Technology Co., Ltd. (PHX Studio)
Email: support@phxgame.com